The taste of life created by brewers and AI — Agentic AI × Craft Beer: NEC's AI Business

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Agentic AI × Craft Beer encouraging intergenerational communication

Since ancient times, beer has enriched communication and people have long ejoyed the company of beer.
In 2020, NEC's AI and Coedo's brewers collaborated to create "The taste of life created by brewers and AI — Agentic AI × Craft Beer".
Five years have passed since then, and now, as the era of generative AI begins, AI is becoming a close companion in our lives.
The co-creation between AI and brewers is advancing to a new stage.
Using the keytechnologies of NEC BluStellar, NEC's cutting-edge AI technologies, Coedo Brewery has once again taken on the challenge of creating new craft beer.

The craft beer recipes, statements, product introductions, and novels were created using NEC’s generative AI “cotomi”

Find more about NEC’s generative AI “cotomi”

NEC BluStellar is a value creation model that leverages NEC's cutting-edge technologies, developed and refined through years of experience and proven cross-industry expertise. It aims to transform business models, address social challenges, resolve management issues faced by customers, and lead them into a brighter future.

"The taste of life created by brewers and AI — Agentic AI × Craft Beer" was born from the collaboration between brewers and NEC's cutting-edge AI technology, which is the key technology of NEC BluStellar."

Find more about NEC BluStellar

Find more about NEC's Cutting-edge AI Technologies

Lineup of Agentic AI × Craft Beer

Agentic AI × Craft Beer — 20's PINK (low-malt beer) represents people in their 20s

Get ready for weekends filled with endless sharing every time you take a sip! This craft beer features a harmonious blend of the sweet and tangy flavor of peaches and the juicy taste characteristic of hazy IPA. Despite its low alcohol content, it offers a full-bodied experience, leaving you with an exceptional sense of comfort after drinking. Share your authentic stories with #Agentic_AI_x_Craft_Beer.

Agentic AI × Craft Beer — 30's BLUE (low-malt beer) represents people in their 30s

This session IPA features a refreshing blend of cool mint and juicy grapefruit flavors, creating a crisp and invigorating taste. The clean finish provided by rice harmonizes with various dishes, while the blue hue of spirulina refreshes your health-conscious mind. Whether enjoying time alone or with friends, this beer naturally fits into any moment, easing the tension of the day with a well-deserved drink.

Agentic AI × Craft Beer — 40's YELLOW (beer) represents people in their 40s

This South German-style Hefeweizen accompanies the moments when those in their 40s, seasoned by work and family life, quietly unwind. The bright, hopeful yellow color and the sweet aroma with a hint of bananas stimulate your senses, while the yeast-derived spiciness evoke s the profound world view of someone in their 40s.

Agentic AI × Craft Beer — 50's RED (beer) — represents people in their 50s

This deep red Belgian beer is crafted for those in their 50s who continue to fuel their passion despite overcoming many waves. It promises a light and smooth drinking experience with the richness of malt and caramel aromas, subtly complemented by hints of raisins and berries. This beer connects the stories of those who build the tracks of your life alongside you.

How Agentic AI × Craft Beer was created

Can we deepen the co-creation between humans and AI to create craft beer that delights customers? With these words from Coedo Beer President Asagiri, the project was restarted.